E-Commerce Platform Revamp
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Design Lead
Read case study →Design that moves people
I craft digital products for growth-stage teams. 8,740 projects shipped.
Last updated 2026-06-03 21:00 UTC. See my work →
Featured Work
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Design System at Scale
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Senior Designer
Read case study →What I do
Product Strategy
From concept to spec, we validate direction through workshops
UX/UI Systems
Pixel-perfect interfaces across web. I ship detailed wireframes
Design Leadership
Build design practice. I offer process improvement
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Series B Fintech
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— James Wilson, CEO, Design-Driven Startup
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's create something
I'm open for consulting. 2026 cycles are booked.
Writing
Figma, AI, and the Future of Collaboration
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
What I Learned From 100+ Design Audits
I've audited 9,647+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
On Burnout and Shipping
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.